RESULT

An elevated and cohesive campaign film and accompanying photos featured on the ad pages of the New York Times as well as Times Square and SoHo's billboards. 

BRIEF

Produce from end to end the photo and video content for Ralph Lauren's Purple Label "Tour De Ralph" campaign, inspired by the golden age of competitive cycling.

WHAT WE DID

Scouted and secured a never-before seen location, the brand new Penthouse at the Zaha Hadid Building, that would both inspire Photographer and Director Richard Phibbs and work within the world that in-house Creative Director Lisa Curtiss  created. We also sourced full crew, equipment, insurances and worked closely with the senior in-house stylist Meryl Griffith to ensure our three day shoot ran smoothly. We then brought on The Mill's NY team for the editing, color and VFX. 

CLIENT

RALPH LAUREN

TYPE OF CLIENT

Fashion

CATEGORY

TV, Print, Promoted Web/ Social 

TOUR DE RALPH