Culturally connected lifestyle images featuring a relevant micro influencer, clean e-commerce images still living in the social campaign's world for cohesion as well as and a strong, and a standalone BTS film integrating seamlessly into the social campaign for another layer of dynamism and authenticity.
Maximize marketing budget to create a variety of dynamic video and photo assets for web/social campaign while also providing e-commerce stills for the brand's online store.
WHAT WE DID
Casted NYC it-girl Dylan Ali and brought on Photographer Elijah Dominque to create authentic, raw yet elevated images. Our in-house videographer documented the process which also served as an additional asset to connect with existing and potential MMNYC customers taking them behind our scenes.
TYPE OF CLIENT
E-commerce, Web/ Social Campaign