RESULT

A branded video series genuinely connecting with audiophiles worldwide, cross promoting UMG's artists and labels just as well as showcasing the beauty and efficacy of KEF products. 

BRIEF

Create dynamic, textured and elevated branded content in celebration of the first ever collaboration series between two renowned Record Labels: Blue Note & Astralwerks, featuring bespoke KEF speakers.

WHAT WE DID

Partnered with UMG for Brands and KEF's in-house teams for the full service production of 3 two-part episodes Directed by Alex M Kennedy each featuring a Bluewerks artist, TAKEO, Shrimpnose and Arbour, as they discuss their take on lo-fi and their creative influences and then as they perform a live set from the iconic Universal Music Studios in Santa Monica. 

CLIENT

KEF, UNIVERSAL MUSIC GROUP

TYPE OF CLIENT

Tech, Music

CATEGORY

Social Campaign

KEF IN STUDIO

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